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9 Effective, Inexpensive Ways to Market to Brides

If you’re notbmi airline united states marketing effectively on a consistent basis, you’ll always experience times of famine in your business. And that doesn’t feel so good, does it? So here are 9 ways that are not only effect, but they’re also INexpensive to do (how fabulous is that?).

1. Identify your Target Market and only Market to Them

doctor clinichipoteca habbo hotel creditoMost people are afraid to niche their businesses and only market to a target group of brides, but that’s exactly what works. If you say that your target market is “brides,” then you’re probably not getting a whole lot of ideal, paying brides in your business consistently. Are you? Figure out where your ideal bride lives, what she drives, how much money she makes, where she shops, what she loves to do, and how old she is. You can even name her like I did in my own business. What happenswho invented the telephone when you do this is that you get REALLY CLEAR on who you work best with, and then it makes it easier for you to market to her in a way that’s conversational and that allows you to really relate to her. When you do this, the brides FLOCK to you! Every time … All the Time!

2. Use Pull Marketing Questions

If you go to my website for wedding planning (www.NatalieBradley.com), you can see types of pull marketing questions that speak right to the pains that my target bride is probably experiencing. Here are a few examples (feel free to model these) - the key is to know their frustrations and problems, then speak to those things.

Do you want to create the most amazing wedding day of your dreams?
Do you know what you want but have no idea how or where to get it?
Are you running out of time to research and hire the best vendors?
Do you lack the expertise to create the designs of your dreams?
Do you want your wedding to be the talk of the town for years to come?

3. Use an E-zine to talk to your brides weekly or bi-weekly

If you don’t know what an e-zine is, it’s what you’re reading RIGHT NOW! : ) It’smap o usa the most effective marketing tool to stay in front of your brides. In fact, in my business, I found that usually within 3 months of signing up on my e-zine list, brides were buying from me in one way or another. They key is to offer high value, high content articles and information for F.R.E.E., and then, give them a call to action to work with you. It’s that easy. And the bonus is that brides will see you as the expert in the industry because you’re talking to them directly, and they’re seeing how extraordinary you are and how much information you have to offer them for F-ree! (They’re thinking, if she’s giving me this much information for f-ree, imagine what she’d give me if I paid her for her services. Awesome, isn’t it?)

4. Create a website that generates leads instead of just being an online brochure

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Most websites are just stale online brochures. Brides will visit for a few seconds, then leave these sites (usually) forever. That’s no good, because you’ve just lost a potential sale … or even worse, hundreds and even thousands of potential sales! OMG!! Instead, have a website with an opt-in box on every single page, offering a free report, free class, free audio or something really irresistible. Then, as an extra bonus for the bride (and you), they also receive a complimentary subscription to your e-zine, giving you PERMISSION to market to them over and over and over again! YES!!

5. Speak to brides

This may sound like a no-brainer idea, but most wedding professionals are just not getting in front of brides enough. Ask if you can be the guest speaker at open houses, bridal fairs, trunk shows, tastings, or any occasion where brides are gathered by the dozens or by the hundreds!

6. Develop the Know, Like and Trust Factor

Right now, more than ever, in every single thing that you do, you have to develop the Know, Like and Trust Factor before they’ll ever buy from you. Strive to put as much of YOU in your marketing materials and conversations … so that they’ll get to know, like and trust YOU, and as a result BUY from you too! : )

7. No more fluff … only real value!

People are buying based on real perceived value now. Not just fluff. So, in everything that you do, be truthful, be ethical and be the expert. Don’t try to fool your brides - it won’t work.

8. Direct Mail

In a technological age, direct mail is more valuable than ever before. If youguitarra epiphone les paul custom send marketing materials that sell (using all of the above), brides will not only read your information, but they’ll also buy from you!

9. Network

Networking, online and in person, is key to getting your name out there right now. In person is fabulous -networking with brides and other wedding professionals- because they get to know, like and trust you in person. But, networking online is also very exciting because of the number of people you can reach out to with just a few clicks of your mouse. Just makevideo briana banks sure that when you’re networking, you’re also using your other fantastic marketing strategies to effectively reach out to brides and get them to buy!

Your Bride Attraction Assignment:

Pick 3 items on this list to implement this week. Then, pick 3 more items to implement nextcommercial banking week, and 3 more the week after that. And, do it consistently, continuously, with passion, authenticity and excitement!

© 2008-2009 Soirée! Ltd.
Want to use this article in your E-zine or website? You can as long as you include this complete statement:

Natalie Bradley, The Bride Attraction Mentor, is creator of the Bride Attraction System, the proven step-by-step program that shows you exactly how to attract more brides, make more m.o.n.e.y., and have more freedom in your business...guaranteed. To get your F.R.E.E. audio course: "5 Ways to Recession-Proof Your Wedding Business" and receive her weekly marketing & motivation articles on attracting more high-paying, ideal brides and drastically increasing your income, visit www.BrideAttraction.com

Post Office Box 49811 | Athens, GA 30604 | Info@BrideAttraction.com | 888.815.7696